Chianti Geografico

Chianti Geografico

Chianti Geografico

In 1961, when the name Chianti was being overused, 17 winegrowers established a new association with the declared intention of enhancing the reputation of real Chianti wine, as clearly delineated on maps of Tuscany, their homeland, Chianti Geografico - the geographical area of Chianti.

The founders of 1961 had a precise objective, to create a union with the resources and facilities to guarantee an improvement in quality for each member, but at the same time retaining control over production, label and individual identity. 

The winegrowers that participated in this collaborative project could hardly have imagined that a few decades later their dream would have become a cooperative, a company, a family group with 200 partners. This exceptional growth has demanded not only an improvement in the product but the creation of a brand promoting a clear image and supported by modern communications and marketing strategies - there are the focus and goals of Chianti Geografico today. Ongoing investment, research and analysis are carried out by everyone involved in order to guarantee a product of highest quality and a true expression of terroir. 

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